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Using Interactive Videos in Advertising
Throughout this article, we’ll go through the benefits of using interactive videos in advertising, tips for successfully using interactive videos, and whether you should use interactive videos in your marketing.
AI-Generated Text To Video
One way to turn your text blogs into videos is to use an AI-Generated service that converts the text automagically into video for SEO.
AI-Generated Content
I wanted to see if this marketing service marketed to marketers was any good or a waste of time. The method generated 3 different articles and I typed in “AI Generated Content” as the title (yeah, I know it’s super meta but thought it would be interesting to see what I got). I then mixed/scrambled the articles using a different service. Anyways, the 3 articles that got generated from this method are listed below. I think this route is not as effective as properly written content with the branding and content being off-mark.
SWOT VS TOWS Analysis
The SWOT analysis is great a great snapshot of an organization; however, the TOWS takes the analysis one step farther to extract key actionable insights
“Contagious (Why Things Catch On)” Book Review
The six STEPPS for a viral campaign as described by Jonah Berger are: (S)ocial currency, (T)riggers, (E)motion, (P)ublic, (P)ractical value, and (S)tories.
Desktop Vs. Mobile Marketing
e has some great advantages for advertising due to some of the features it has that desktops lack including location search leading to more local intent, targeting can be done in a more time sensitive manner since smartphones are usually always on the individual, voice search, searching by image, personalization, interactive campaigns, and a whole assortment of apps that may be utilized for advertising.
Near Field Communication (NFC) In Marketing
NFC’s, or Near Field Communication, have been gaining rapid growth in recent years as the US banking system attempts to adopt practices that have already been fully integrated into other countries. An example of this would be the PayPass in Australia and the rest of the world where almost every payment terminal accepts PayPass, which accepts payments via NFC technology. Everything from credit cards and phones to wearable technology such as smartwatches has the capacity to process tap-and-go payments nowadays. Almost all subway and train stations also use a variation of the tap and go system from New York’s OMNY system to Melbourne Australia’s MyKi. It is quickly becoming the global standard for electronic payment processes. If you are currently sitting in North America in 2021 and thinking this is a fad, I can assure you it’s not.
Podcast Marketing And How It’s Useful
Utilizing podcasts as a medium for marketing is highly underappreciated and underused. It is essentially the modern revival of talk radio and audio blogs. This medium has an incredibly dynamic format allowing it to be consumed in the background at the office, in the car on the way to work, and at the gym. They can even be visually, as well as audibly, available on smartphones, TV’s, and computers making them accessible to virtually everyone who has a device with a connection to the internet.
Social Media Marketing Best Practices
In this post we will go through the differences of each platform and the best practices that can be implemented for each channel. Please note that these best practices are always changing and individuals should continuously be checking up with social media sites to keep up with this moving target.
Digi Ad Blog 